WEDDING PHOTO + VIDEO DUO

Sierra & Austin Media

Sierra & Austin Media is a Boise-based photo + video duo that are all about bringing the party, the energy, and the joy to their clients’ wedding day. They specialize in working with down-to-earth, fun-loving clients and wanted their brand to represent their vibe: a duo that shows up like friends and delivers like pros.

ROLE

Creative Direction
Brand Strategy
Identity System
Graphic Design

Images courtesy of Sierra & Austin Media

Approach

01: Brand Foundations Exploration

Using my Brand Foundations Questionnaire as a starting point, I gathered key information on Sierra & Austin Media: their background, goals for their business, target audience demographics, and more.

02: Research

Using the information from phase one, I researched three of SAM’s main competitors in their market. I analyzed their online presence, strengths and weaknesses, and presented some key takeaways on how we can use SAM’s brand identity and implementation to elevate them above these key competitors.

03: Mood Boards

Using textures, colors, fonts, imagery, and other sources of inspiration collaboratively gathered alongside Sierra & Austin, I built two mood board directions that showed different approaches we could take (see below). They picked direction 1, and I got to creating.

04: Iterate

I spent a significant chunk of time sketching monograms, exploring unique typefaces and building out concepts digitally until we got to a direction that we felt embodied the spirit of SAM.

05: Create Visual Suite

I built out a robust suite of logos for different spaces, scenarios, and applications, along with a custom typeface palette, color palette, and brand pattern that felt true to who Sierra & Austin are as people, and that attracted the types of couples they want to be working with.

06: Applications

We designed new business cards with their branding and tagline. Sierra said, “I want to hand these out to everyone I know!”

Primary Logo

Sierra + Austin wanted their brand to feel full of energy and joy, with a touch of outdoor influence. Using inspiration from classic outdoor brands, we designed a logo using a typeface full of funky curves, custom ligatures, and rounded edges to achieve these goals.

The result? A mark that communicates connection, warmth, and joy. I purposefully connected the two names to show that Sierra & Austin work as a fluid team, ebbing and flowing creatively on shoot day to create a seamless experience for their clients.

Supporting Assets

Sierra & Austin requested a primary and secondary logo to use in various spaces throughout their marketing channels. I also provided them with a brand mark and a custom brand pattern, inspired by the mountains of where their business was formed.