Adventure Elopement Photography
Roam+Reverie
ROLE
Creative Direction
Identity System
Brand Naming
Messaging
Graphic Design
Photography
Roam+Reverie is passion project that was born from an inspiring visit to Sedona, Arizona. I built an adventure elopement photography brand identity that stood out against the common “elegant, natural, whimsical” style that is commonly found in the wedding photography industry.*
*This brand is fictitious.
Primary Logo
Choosing to lean into the spirit of adventure that is common in so many couples who choose to elope, I wanted R+R to feel earthy but nostalgic. Think Elegant Route 66.
The friendly, western-inspired typeface is the star of the show, with its frilly swashes. Combined with a hand-drawn, warm and friendly brand assets, the R+R logo is the perfect balance of whimsy and charm.
Supporting Assets
Hand-drawn and inspired by Arizona and the classic imagery evoked from the vibes of Route 66, these supporting marks help bring the Roam+Reverie brand to life.
Brand Photography
A fellow photographer friend and I traveled to Sedona to shoot brand photos. The results were aligned with Roam&Reverie’s visual brand both in subject matter and background.
