A Bit About Aliya

Aliya Mooney is a creative entrepreneur and multi-disciplinary designer. She founded Hearthstone Creative, an independent branding studio, in May 2024 to combine her love for people with her passion for creative challenges. Since then, she has supported several clients with custom brand strategies, design systems, marketing materials, and brand shoots.

With a bachelors degree in advertising and over ten years of experience of working with freelance clients, Aliya has

designed in-house, thrived in agency settings, and collaborated across industries including advertising, luxury real estate, primary and university-level education, legal services, wedding services, and more.

Born and raised in Idaho, she grew up skiing, exploring the outdoors, and enjoying sunset drives on back roads. After a stint living in Denver and Phoenix, she’s now permanently in Boise and seeking her next opportunity, locally or remote.

ALIYA'S RESUME

The Numbers

  • 100+

    Freelance Clients

  • ★ ★ ★ ★ ★

    5-Star Google Rating

  • 10 Years

    Creative Experience

Kind Words from Clients

  • If you want intention without pretension, Aliya’s the one to work with! The process was seamless, professional, and so enjoyable, and the final result feels authentic, polished, and completely “us.”

    Jaime, Surrett Realty Group

  • Aliya knows her stuff, is a great listener, and is very talented in her design process! Highly recommend!

    Jordan, Northwest Children’s Home

  • There is no better than Aliya. I love how organized and timely she is. She is so professional. I could not recommend her more.

    Karlie, Lestina Creative

Okay, but take away the creative business, design + photography…who is Aliya really?

Outdoor Enthusiast

Before getting my first “adult job” working as a designer in the ski industry, I was just a kid who loved to ski. And hike. And camp. (Still am).

Some of my favorite memories took place in National Parks and in the mountains of the PNW. I feel lucky to have grown up in Idaho with easy access to so many incredible landscapes, and even luckier to live here again as an adult.

I’ve visited 10 National Parks, and have plans to explore them all. Canyonlands is my favorite I’ve been to so far. If you’ve read this far, ask me about the time I rappelled off a cliff in Arches NP!

Fun Fact

Strategic Spotify Playlist Curator

Music is where I can get into my zone of creative genius. Some of my favorite zone-out artists include:

  • Hans Zimmer (F1 and Interstellar soundtracks exclusively)

  • Noah Kahan (I liked him before he was TikTok famous)

  • Caamp (tricks my brain into thinking I’m in the mountains)

Every month I send out my current repeat playlist to my newsletter subscribers. You can check out what’s been spinning here if you’re interested!